Industry
Information Technology
Company Size
11 - 50 Employees
Location
Austin, Texas
The Partner
ALAN, an Austin-based company, empowers marketers to convert more leads through text message interactions. By combining AI with human communication, ALAN helps brands nurture potential customers and drive conversions. Unlike traditional methods such as email, their approach boosts engagement while lowering the cost per lead.
The Challenge
Since its inception, ALAN has utilized AI to streamline internal workflows, especially for lead nurturing. However, their growth was hindered by significant technical debt. The platform relied on a monolithic codebase written in outdated programming languages, which made scaling and improvements challenging.
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To address these challenges, ALAN needed experienced senior developers — leading them to partner with Howdy.
The Howdy Solution
Howdy provided ALAN with five senior developers who had the expertise required to modernize the codebase. From sourcing to onboarding, Howdy ensured the engineers seamlessly integrated into ALAN’s team and began contributing immediately.
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Howdy engineers quickly made progress, according to ALAN COO Alexander Prince.
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"Howdy engineers properly interpreted the intent of the original engineers, re-factored, re-wrote, and improved nearly everything," Alexander said. "This gave our project a stable foundation that can finally be built upon and added to."
The collaboration has been just as rewarding for Howdy engineers, who feel valued and supported by OJO.
"I was continually acknowledged, encouraged and recognized, which boosted my confidence in my ability to make things happen," said Pablo A., Senior Software Developer at Howdy. "The exceptional leadership of Qingqing was one of the standout parts of my time there. Her support and encouragement were crucial for my personal and professional growth."
Howdy provided ALAN with five senior developers who had the expertise required to modernize the codebase. From sourcing to onboarding, Howdy ensured the engineers seamlessly integrated into ALAN’s team and began contributing immediately.
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Howdy engineers quickly made progress, according to ALAN COO Alexander Prince.
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"Howdy engineers properly interpreted the intent of the original engineers, re-factored, re-wrote, and improved nearly everything," Alexander said. "This gave our project a stable foundation that can finally be built upon and added to."
The Outcome
Howdy developers continue to play a vital role in ALAN’s engineering efforts, supporting both the platform’s evolution and client success in lead nurturing.
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Alexander shared his appreciation for Howdy team members:
"I have had an overwhelmingly positive experience with our team members from Howdy — and I say 'team members' purposely because everyone from Howdy works as if they are an owner of the company," Alexander said. "They show incredible dedication to moving the company forward and are the first to step up to the plate when things go sideways."
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The dedication of Howdy engineers goes above and beyond expectations, Alexander added.
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"I can’t count the number of times we’ve had issues outside of working hours — at midnight, on Sunday morning, on a holiday," Alexander said, "Every time, the Howdy engineers have answered the call, promptly diagnosing and fixing issues with a smile."
The Howdy Engineer Experience
Howdy engineers working with ALAN report feeling valued and supported within the team.
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"With the support of management and the trust they placed in me and my teammates, we were able to provide solutions to many of the company’s needs," said Camilo, a Senior Software Engineer at Howdy. "I have always felt that my opinions and ideas matter in shaping the company’s future. It feels like home here; everyone has always been there to help me navigate issues."
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Alexander also highlighted the unique value Howdy engineers bring to the table:
"To have an employee that takes ownership, is a culture-fit and a great individual contributor and team player — that’s a combination that’s hard to find anywhere, and we’ve found it time and time again with Howdy," Alexander said.
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Facing similar challenges? Discover how Howdy can assist with a free demo.