Industry
Manufacturing
Company Size
2 - 10 Employees
Location
Elgin, Texas
The Partner
Nano Home, a subscription-based home filter service, was created by Armbrust American, an Austin-based manufacturer of masks that emerged during the pandemic. The brand's top-tier filters are designed in a cutting-edge facility in Central Texas and are independently certified to capture 98.4% of viruses and 100% of common airborne allergens.
The Problem: Forgotten Filters
As a new company, Nano faced a challenge right from the start.
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"A big part of Nano is our subscription service," said Phillip Quick, COO of Nano. "One problem we noticed early on was that people kept forgetting to replace their filters."
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To solve this, the Nano team decided to proactively reach out to customers, reminding them to make the switch. Given their positive experience with Howdy at Armbrust, the Nano team turned to the Latin American talent platform to build a skilled customer service team.
The Howdy Solution: Customer Service Experts with Flawless English
Howdy connected Nano with three experienced customer service representatives who spoke perfect, accent-free English. These reps came from customer service backgrounds at major companies like AT&T.
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"One of our key marketing advantages is offering American-made products," said Quick. "Our customers expect our reps to have no accents."
The Results: A Concierge-Level Experience
Within just a few days, the Howdy team was fully operational.
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The reps were not only quick to adapt, but they were also a joy to work with.
"The reps greet me every morning," said Quick. "It’s a nice touch that makes it feel like they enjoy working with us."
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The Howdy team has become an essential part of Nano’s ability to provide a white-glove experience to its subscribers, according to Josh Rubin, CMO at Armbrust.
"Howdy stepped in to provide a low-cost, high-touch service that’s been invaluable to us," Rubin said. "When you’re building a subscription model, it’s all about the concierge experience. The Howdy customer service reps have been key to scaling that model."
The collaboration has been just as rewarding for Howdy engineers, who feel valued and supported by OJO.
"I was continually acknowledged, encouraged and recognized, which boosted my confidence in my ability to make things happen," said Pablo A., Senior Software Developer at Howdy. "The exceptional leadership of Qingqing was one of the standout parts of my time there. Her support and encouragement were crucial for my personal and professional growth."
Within just a few days, the Howdy team was fully operational.
​
The reps were not only quick to adapt, but they were also a joy to work with.
"The reps greet me every morning," said Quick. "It’s a nice touch that makes it feel like they enjoy working with us."
​
The Howdy team has become an essential part of Nano’s ability to provide a white-glove experience to its subscribers, according to Josh Rubin, CMO at Armbrust.
"Howdy stepped in to provide a low-cost, high-touch service that’s been invaluable to us," Rubin said. "When you’re building a subscription model, it’s all about the concierge experience. The Howdy customer service reps have been key to scaling that model."
The Howdy Advantage
Howdy not only helps you hire customer service experts from Latin America but also connects you with talented developers, accountants, and more.