On May 27 and 28, we participated as a Platinum Sponsor at DevOpsDays Medellín, one of the most important gatherings for Colombia’s technology community. Across two days filled with learning, networking, and knowledge sharing, we had the opportunity to connect with developers, strengthen our brand presence, and continue building meaningful relationships within Medellín’s thriving tech ecosystem.
Connecting with Medellín’s Tech Community
Throughout both days of the event, the Howdy team welcomed attendees at our stand, creating a space for meaningful conversations with the community. Visitors had the chance to learn more about who we are, sign up for different activities, and test their luck by spinning our prize wheel for exclusive giveaways.
Lina Rojas and Sebastián Orozco, Engineering Mentors at Howdy, joined the Events team at the stand, bringing together technical expertise and brand storytelling to create a valuable experience for everyone who stopped by to chat.
Beyond our stand interactions, we also had the opportunity to introduce Howdy on the main stage, sharing who we are, what we do, and how we continue creating opportunities for top engineering talent across the region.
Activations That Drove Participation and Engagement
Our presence at DevOpsDays Medellín was supported by several initiatives designed to maximize community engagement before and during the event.
Ahead of the conference, we launched a ticket giveaway campaign that helped expand the reach of the event and generate interest among technology professionals across the region.
We also gifted complimentary tickets to selected engineers based on the quality of their professional profiles and experience, making it easier for outstanding talent to attend while encouraging greater participation within the community.
During the conference, we hosted our now-classic Dude Scavenger Hunt, where attendees competed to find the highest number of hidden ducks throughout the venue. Winners received an Amazon gift card, making the activity one of the most entertaining and talked-about moments of the event.
As sponsors, we also leveraged DevOpsDays’ official communication channels to amplify our visibility and extend the reach of our initiatives beyond the conference floor.
More Than Visibility: Building Lasting Relationships
One of the most rewarding aspects of our participation was seeing the impact that our complimentary ticket program had on attendees.
Several engineers who received tickets through Howdy stopped by our stand during the conference to personally thank the team for the opportunity. Their feedback reflected genuine excitement, appreciation, and a strong interest in staying connected with our community.
DevOpsDays Medellín was an incredible opportunity to strengthen relationships within the local technology community, spark new conversations, and continue positioning Howdy as a company committed to supporting the growth of Latin America's tech ecosystem. We left with valuable insights, meaningful new connections, and excitement for future editions of the event.
