Marketing Designer

Full-Time
Fully_Remote
Argentina, Chile, Colombia, Mexico, Peru, Uruguay, Brazil

Summary of the Role

We are looking for a Performance Creative Designer to produce high-converting direct-response ad creatives for fast-growing DTC (Direct-to-Consumer) and e-commerce brands targeting US and European markets. Sitting at the intersection of performance marketing and content creation, you will produce sharp, scroll-stopping hooks, edit fast-paced UGC videos in CapCut, build static ad variations in Canva, and rapidly test and iterate content based on ad account metrics across Meta and TikTok.

Desired Skills

  • English B2 or above.
  • FullTime availability.
  • 1+ years of professional experience in CapCut and Canva - Expert fluency - (Adobe Premiere, Photoshop, or Figma are a plus).
  • 1+ years of deep hands-on professional experience designing short-form paid social formats for Meta Ads (Facebook/Instagram Feeds & Reels) and TikTok Ads.
  • Master of direct-response principles (scroll-stopping hooks, visual hierarchy, social proof, dynamic native text overlays, and clear CTAs).
  • Proven experience working inside a DTC brand, e-commerce store, or performance marketing agency targeting US or European audiences.
  • Portfolio: Must submit a video ad reel or DTC performance portfolio showcasing UGC edits, ad hooks, and static ad variations.
  • Schedule Availability: Guaranteed overlap of at least 5 hours daily with Pacific Time (PT).

Responsibilities

  • UGC & Video Ad Editing: Edit engaging short-form video ads optimized for TikTok and Meta using CapCut (focusing on the first 3-second hook, pacing, captions, native text overlays, and CTAs).
  • Direct-Response Static Ads: Create high-converting static graphic ads, press-bar features, product callouts, and comparison charts in Canva or Adobe Creative Suite.
  • Rapid Creative Iteration & Testing: Analyze performance data (CTR, CVR, Hook Rate, Hold Rate) to quickly generate new creative variations, test different hooks, and scale winning concepts.
  • US/EU Market Alignment: Craft ad messaging, visual hooks, and graphic trends aligned with Western consumer behavior.

Nice-to-Haves

  • Direct experience writing ad scripts or visual storyboard concepts.
  • Experience with Motion Graphics or After Effects for dynamic static-to-video ad conversions.
  • Experience managing or reading creative performance dashboards (Motion App, Triple Whale, Meta Ads Manager).

Who You Are

  • Metric & Outcome Mindset: You care deeply about performance metrics like ROAS, CTR, CVR, and hook rates rather than just visual aesthetics.
  • Speed & Iteration Agility: You thrive in high-volume, fast-testing environments where creative fatigue requires constant iteration and rapid turnarounds.
  • Consumer Empathy: You possess a deep intuition for US/European e-commerce trends, consumer psychology, and native social media formatting.

Some benefits:

  • 🖥️ 100% remote work
  • ⌚ Full-time schedule, flexible according to objectives
  • 🏖️PTO & holidays
  • 💻 Laptop.

About Howdy

Howdy.com, founded in 2018 and headquartered in Austin, Texas, helps US companies who want to hire, manage, and retain their teams in Latin America (LatAm) directly but need help with multinational logistics, contracts, compliance, and culture. Companies that use Howdy.com get the best talent available in LatAm and gain access to an entire network and a thriving community of professionals who are changing the world. By partnering with Howdy.com, companies can expand their physical presence into some of the fastest-growing economies in LatAm.

Howdy.com is a member of Y Combinator and has garnered significant support from prominent investors, including Greycroft and Obvious Ventures. The company raised over $20 million in a series A venture capital round.

Our core values

#1 Sports Team: At Howdy, we win together. From players to support, everyone is vital to our success. We hire for excellence, prioritize teamwork, and strive for continuous improvement. We collaborate, seek advice, and actively contribute to Howdy's victories.

Altruism: Demonstrating altruism involves prioritizing the team and assuming the best in others. We communicate openly, provide honest feedback, and extend grace. Altruism is selfless service, focusing on supporting our players and team growth.

Curiosity: Being curious at Howdy means having the willingness to learn, adapt, and explore new ideas. We question existing beliefs, embrace humility, and see curiosity as our superpower. Demonstrating curiosity involves researching unfamiliar tasks, asking questions to understand the full picture, and seeking better ways to complete routine tasks.

Have Spirit: Having spirit at Howdy is about celebrating wins, building a sense of community, and bringing positivity. Demonstrating spirit involves attending events, getting to know teammates, participating in challenges, and proudly wearing the Howdy swag. Simply put, it's about bringing a super-fan spirit to work every day.