Mexico isn't just tacos, mariachis, and lucha libre, even if those are enough reasons to want to visit. It's also one of Latin America's largest tech ecosystems. In recent years, the country has turned into a magnet for startups and tech giants looking for internationally competitive talent.
From Mexico City to Monterrey, with Guadalajara (the famous "Silicon Valley of Mexico") in between, more and more devs are building the future of software from there. And us, at Howdy.com, weren't about to sit this one out.
Why Mexico is key for Howdy
If Latin America were a video game, Mexico would be that unlockable map everyone wants to explore: big, full of resources, and with paths that lead you straight to the next level.
For Howdy, landing in Mexico was almost inevitable. But keep in mind: it's not as simple as opening a laptop and coding. The market has its nuances.
- Guadalajara: the famous "Silicon Valley of Mexico". Very close to the U.S. in timezone and culture, home to giants like IBM and Intel, but with a more traditional and less startup-oriented ecosystem. Devs there tend to have seniority in corporate structures, though many find Howdy's distinct mindset appealing.
- CDMX: the biggest and most diverse hub. Companies like Meta, Google, and Microsoft are firmly planted here and set the pace. It has a more innovative, less traditional feel, much more aligned with the "Howdy mood", though also with fierce competition for talent.
Unlike other Latin American countries like Argentina and Uruguay, Mexico doesn't have as many "tech nurseries" that develop export-level talent, like Globant or MercadoLibre. That puts us competing head-to-head with giant corporations that play hard: university partnerships, early employment, and even relocation to the U.S. after a few years.
And that's where Howdy comes in. We don't want to be "just another company" recruiting devs; we want to build a community that gives them global opportunities without having to relocate or change their lifestyle.
Events that connect the tech community
At Howdy, we believe the best way to build community isn't just by sharing code, but by sharing experiences.
Full-Stack Flavor
That's how Full-Stack Flavor was born: a cooking class series for devs where the debugging happens in an apron and the deploy is a finished dish. We wanted to create a different way to connect with talent, taking a relaxed approach to how they first discover our brand.
Talent Land
We showed up at Talent Land, Latin America's biggest tech event, bringing together industry leaders, innovative companies, young talent, and professionals from all disciplines. Hundreds of people from everywhere came to learn about the brand and take part in our activations, making us one of the most active spots during the four days in Guadalajara, focusing on:
- Building brand awareness: we shared what we do, what makes us different, and how we connect LATAM talent with top U.S. companies.
- Connecting top talent with U.S. companies: we shared the opportunities available for Guadalajara.
- Audience experiences: we gave away instant photos with a Polaroid camera as keepsakes, and each day we raffled off JBL speakers and 8 general and VIP tickets to the expo to add a fun twist.
We also sponsored other events in Mexico from communities like J4Guanatos and Pythonistas.
SHEntax
That wasn't enough for us, so in September 2025 we organized SHEntax, our first event focused on inspiring, connecting, and empowering women software developers, alongside Leanne Loveday-Smith (Chief People Officer at Earnest), Farzona Pulatova (VP of Engineering at Earnest), Gabriela Barbeito (Director of Operations at Howdy), and Pamela Ibarguren (Director of Engineering at Howdy). The conversation covered real stories of women in tech and how they overcame cultural and confidence challenges, the push around ERGs, DEI metrics, and using AI to boost developer careers, and job opportunities that Earnest and Howdy are promoting for women in STEM in Guadalajara.
Howdy Meetup
We held our first Howdy Meetup in Mexico City, where Dario Macchi, our Developer Advocate, alongside DevCaress, Software Developer and Content Creator, took the conversation about code creation a step further, flipping the real question about AI from "can it do it" to "do we actually understand what it's doing?".
This is just getting started. More opportunities and experiences are coming to help us keep growing our presence in Mexico, finding ways to amplify more talent and build spaces to talk about AI and software development, and connect in a community that gets bigger every day.
Because what we've learned in all these years is that talent grows when it finds its people, and in Mexico, there's still a lot to find.
