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From April 21 to 25, 2025, Guadalajara welcomed over 30,000 attendees, eight themed lands, dozens of talks, workshops, and more. Talent Land reaffirmed its place as the most vibrant tech event in Latin America, gathering industry leaders, innovative companies, young talent, and professionals from every discipline.

For four full days, with the venue open 24/7, Expo Guadalajara transformed into a parallel universe of technology and creativity. Among the 100+ sponsors were major players like IBM, Google Cloud, NVIDIA, and HPE. And of course, Howdy made its mark with a warm, playful, and memorable experience for attendees.

1. What is Talent Land?

Talent Land is a massive event designed to connect thousands of young talents with the tech and entrepreneurial ecosystem. It’s organized into themed "lands" such as AI Land, Future Land, and Developer Land, each with its own stages, workshops, and challenges. This year featured over 1,500 hours of content, 750 speakers, a high-stakes hackathon, interactive zones, and experiences for all levels.

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2. The 8 Lands of Talent Land 2025

The event was divided into eight "lands," each focused on specific themes and activities. This structure made it easy for every attendee to find a space to learn, connect, and get inspired. Here’s a breakdown of this year’s lands:

1. Developer LandA paradise for programmers and devs. Technical talks, coding workshops, coding challenges, and tech recruiting. Perfect for leveling up and networking with top companies.
2. AI LandAll things AI: from ethics and regulation to conversational agent demos, prompt competitions, and no-code assistant-building workshops.
3. Business LandA space focused on startups, innovation, investment, and scalable business models. A hub for entrepreneurs, accelerators, and VCs.
4. Creative LandWhere tech meets creativity. Topics included design, content creation, digital animation, and augmented reality.
5. Gamer LandeSports competitions, game development, live tournaments, and game design. A magnet for young talent and gaming communities.
6. Future LandCutting-edge tech: quantum computing, collaborative robotics, biohacking, and space exploration. For those who want to touch the future today.
7. Blockchain LandA journey through crypto, smart contracts, DeFi, and real-world blockchain applications beyond the hype.
8. Health LandWhere tech meets wellness. Discussions on medtech, wearables, biotechnology, and AI-driven health solutions.
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3. Howdy at Talent Land

Howdy had a strong presence throughout the event, drawing in hundreds of talents eager to learn about the brand and participate in our activations. It became one of the most active hubs at Talent Land over the four days, focusing on:

• Building brand awareness: Sharing who we are, what sets us apart, and how we connect top LATAM talent with U.S. companies.
• Connecting top talent with U.S. companies: Promoting job opportunities available in Guadalajara and beyond.
• Engaging experiences: We gave away instant Polaroid photos as keepsakes and raffled JBL speakers and 8 general and VIP expo tickets each day to keep the energy high.

All this happened just steps away from talks, demos, and workshops. Our recruiting and brand activations didn’t just help us engage local talent—they also reinforced Howdy’s position in the community.

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4. Talks and Highlights That Stole the Show

Here are some of the most talked-about moments from Talent Land 2025:

• Prompt Battles 2025: A knockout-style prompt-engineering competition with 16 teams battling live to get the most creative response using the same base model.
• Workshop “Forget ChatGPT: Design Advanced Agents Without Code”: Participants published working bots in under 90 minutes using no-code tools.
• IBM Quantum Demo: A cryostat mock-up with live qubit visualization—a one-of-a-kind experience for most attendees.
• Collaborative Robots: The UR5e robotic arm with AI-powered vision let participants program live basic operations.

There was also a hackathon centered on AI + quantum, 5G + edge computing, where teams competed for a prize of 100,000 Mexican pesos, and social impact projects, such as a mobile-free alert system for rural areas.

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6 Voices That Defined Talent Land 2025

Among the 750+ speakers at Talent Land 2025, these six stood out for their insight and inspiration:

1. Miguel Ángel Durán (Midudev): A leading developer advocate and creator of the most-watched Spanish-language dev channel on Twitch.
2. Javier Santaolalla: Physicist and science communicator, known for making complex science accessible and entertaining.
3. Oso Trava: Entrepreneur, investor, and personal development advocate known for sharing practical strategies to achieve success.
4. Roberto Mtz: Podcast host, speaker, and writer behind "Creativo," recognized for his interviews with influential figures and emphasis on creativity and critical thinking.
5. Ophelia Pastrana: Technologist, CEO of 100 Clonas, and activist for diversity and inclusion in tech.
6. Brais Moure: Software engineer, educator, and founder of MoureDev, specializing in app development and programming education.
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Talent Land 2025 reminded us once again that Mexico's tech talent is not only abundant but actively seeking real opportunities to connect, grow, and be inspired. At Howdy, we came away with fresh ideas, valuable insights, and hundreds of conversations with brilliant minds ready to take the next big step in their careers.

Want to join this community? Visit us at howdylatam.com.