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Prepare for the Next Technological Disruption

Discover how CEOs and CTOs can prepare their companies for technological disruption by exploring AI, AR, and VR. Learn the importance of customer trust and strategies for embracing innovation and staying competitive.

Published 2025-03-18
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    The pace of technological innovation is accelerating at an unprecedented rate, reshaping industries and markets every single day.

    As a tech CEO, it’s your responsibility to guide your company through these unstable times and lead it to success. To do that, you need to prepare for the next wave of technological disruption.

    But before we dive into what’s coming, ask yourself: “Is this just today’s fad, or is it the shift of tomorrow?” Consider that back in 1995, astronomer and tech columnist Clifford Stoll dismissed the internet—then a new medium—as nothing more than “trendy and overrated.”

    This example makes us think about today’s technologies and their future. We can conclude that, while still seen as “trendy tools,” artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have a real chance of reshaping the way businesses engage with customers.

    So, it would be irresponsible for a CEO not to acknowledge their potential in long-term planning. These trendy-sounding tools promise too much to be ignored. It’s far better to start exploring how they can move your business forward.

    In this article, we’ll go over key strategies and principles that can help tech CEOs not just weather the storm, but harness it and thrive in it.

  1. 3 Keys to Prepare for the Next Technological Disruption

    2. 1. Like It or Not, These Technologies Are Here to Stay

    As we said earlier, there are plenty of technologies we could highlight as disruptive—blockchain, machine learning, computer vision, and more. But let’s zoom in on the buzziest ones: AI, AR, and VR.

    With their remarkable ability to interpret data, generate insights, and continuously learn, AI algorithms offer massive potential to improve business processes and customer experiences.

    On the AR/VR side, Apple made waves with its recent launch of Apple Vision Pro, which it calls the first “spatial computer,” designed to blend augmented reality content with the physical world.

    Meta’s VR has seen better days since its 2021 release, but given the company’s track record, we wouldn’t bet against them.

    Chances are high these technologies will play a bigger role in our lives over the next decade—and if you’re a CEO, ignoring them would be a serious mistake.

    2. Consumer Trust Is Everything

    “The organizations of today must be able to demonstrate that their systems and algorithms are responsible, fair, ethical, and explainable. In one word, trustworthy,” says the World Economic Forum.

    A Forbes Advisor survey found that 76% of consumers worry about misinformation from AI tools like Google Bard, ChatGPT, and Bing Chat.

    Companies must be mindful of these trust gaps and never forget that customers are your compass in the storm of technological disruption.

    Customer feedback should be the foundation of your decision-making process. They need to feel heard and reassured that their concerns are being addressed. Remember: successful tech companies are built by solving real-world problems for their customers.

    3. Move Forward with Boldness—and with Care

    Companies that stay informed and learn faster than the competition about how to use these technologies will always stay ahead. That doesn’t mean you have to adopt them all, but as a CTO, you must understand them and know how to separate passing trends from lasting shifts.

    Here’s one piece of advice: if you’re planning to adopt new technology, use the critical phase between design and build to listen to your customers and establish product–market fit.

    Keep this mindset like it’s tattooed on your skin: “Companies that can deliver bold innovations validated by customers will always win, plain and simple. Listening to customers when they say ‘This is what I want’ will always beat surprising them with, ‘Look what we built for you!’”

  2. Conclusion

    3. Tech CEOs and CTOs carry the big responsibility of steering their companies through the next wave of disruption. By embracing change, fostering continuous learning, building diverse teams, staying humble, listening to customers, and preparing for cybersecurity challenges, you’ll always be ready for what’s next.

    As these three points show, there are moves your company can make today to prepare for a future that is far from certain—but full of disruptive potential. The risk of falling behind is too great, and while the road ahead may be uncertain, with the right strategies and principles, you can not only survive but also succeed.

The pace of technological innovation is accelerating at an unprecedented rate, reshaping industries and markets every single day.

As a tech CEO, it’s your responsibility to guide your company through these unstable times and lead it to success. To do that, you need to prepare for the next wave of technological disruption.

But before we dive into what’s coming, ask yourself: “Is this just today’s fad, or is it the shift of tomorrow?” Consider that back in 1995, astronomer and tech columnist Clifford Stoll dismissed the internet—then a new medium—as nothing more than “trendy and overrated.”

This example makes us think about today’s technologies and their future. We can conclude that, while still seen as “trendy tools,” artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have a real chance of reshaping the way businesses engage with customers.

So, it would be irresponsible for a CEO not to acknowledge their potential in long-term planning. These trendy-sounding tools promise too much to be ignored. It’s far better to start exploring how they can move your business forward.

In this article, we’ll go over key strategies and principles that can help tech CEOs not just weather the storm, but harness it and thrive in it.

3 Keys to Prepare for the Next Technological Disruption

1. Like It or Not, These Technologies Are Here to Stay

As we said earlier, there are plenty of technologies we could highlight as disruptive—blockchain, machine learning, computer vision, and more. But let’s zoom in on the buzziest ones: AI, AR, and VR.

With their remarkable ability to interpret data, generate insights, and continuously learn, AI algorithms offer massive potential to improve business processes and customer experiences.

On the AR/VR side, Apple made waves with its recent launch of Apple Vision Pro, which it calls the first “spatial computer,” designed to blend augmented reality content with the physical world.

Meta’s VR has seen better days since its 2021 release, but given the company’s track record, we wouldn’t bet against them.

Chances are high these technologies will play a bigger role in our lives over the next decade—and if you’re a CEO, ignoring them would be a serious mistake.

2. Consumer Trust Is Everything

“The organizations of today must be able to demonstrate that their systems and algorithms are responsible, fair, ethical, and explainable. In one word, trustworthy,” says the World Economic Forum.

A Forbes Advisor survey found that 76% of consumers worry about misinformation from AI tools like Google Bard, ChatGPT, and Bing Chat.

Companies must be mindful of these trust gaps and never forget that customers are your compass in the storm of technological disruption.

Customer feedback should be the foundation of your decision-making process. They need to feel heard and reassured that their concerns are being addressed. Remember: successful tech companies are built by solving real-world problems for their customers.

3. Move Forward with Boldness—and with Care

Here’s one piece of advice: if you’re planning to adopt new technology, use the critical phase between design and build to listen to your customers and establish product–market fit.

Keep this mindset like it’s tattooed on your skin: “Companies that can deliver bold innovations validated by customers will always win, plain and simple. Listening to customers when they say ‘This is what I want’ will always beat surprising them with, ‘Look what we built for you!’”

Conclusion

Tech CEOs and CTOs carry the big responsibility of steering their companies through the next wave of disruption. By embracing change, fostering continuous learning, building diverse teams, staying humble, listening to customers, and preparing for cybersecurity challenges, you’ll always be ready for what’s next.

As these three points show, there are moves your company can make today to prepare for a future that is far from certain—but full of disruptive potential. The risk of falling behind is too great, and while the road ahead may be uncertain, with the right strategies and principles, you can not only survive but also succeed.